Email

Email is one of our most common and important communication tools, and it must be accessible across devices, languages, and assistive technologies.

Accessible emails rely on native text, clear structure, and meaningful links so recipients can read, search, translate, and interact with the message easily.

Use short paragraphs, descriptive subject lines, and clear headings to organize content. Add alt text to images and ensure all essential information is included in text—not embedded in images or attached PDFs. Emails should be readable even if images are turned off and navigable using a keyboard or screen reader. When in doubt, prioritize clarity and simplicity over visual design.

Why This Matters

Emails are often read on mobile devices and with assistive technology.

Do

• Use headings and short paragraphs
• Add alt text to images

Don’t

• Don’t embed important text in images

Resources

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