Social Media

 Accessible social media ensures district content can be understood and engaged with by the widest possible audience.Many users rely on captions, alt text, and clear visuals to access posts. Add alt text to images, caption all videos, and use plain language. Limit excessive emojis or special characters that can disrupt screen readers. Important information should never appear only in an image or video without a text alternative. Accessible posts are clearer, more inclusive, and often perform better overall. 

Why This Matters

Many users rely on captions, alt text, and clear visuals to access social content.

Do

• Always add alt text to all images.
• Always caption video. Videos posted to social media should utilized closed captions (captions that can be turned on or off.)
• Always use clear, plain language.

Don’t

• Don’t rely on images alone - your critical information should always be provided in the text itself.
• Don’t use emojis or symbols excessively, or in the middle of text.
• Don't post flyers or PDFs to social media.

Resources

• Writing Effective Alt Text
• Alt Text on Facebook
• Alt Text on Instagram
• Alt Text on Linked In

Billboards Not Flyers