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ENTREPRENEURSHIP WITH CREATIVE MARKETING

WEIGHTED: 0.666
Grade: 11-12

Credit: 1 unit
PREREQUISITE
: Marketing 101 w/ a B average or higher and teacher approval

Evaluate your entrepreneurial potential and improve your skill set with this advanced course. Extensive application of
entrepreneurship and marketing concepts and functions will be provided through project-based curriculum. Students
create a food truck business plan which includes consumer behavior, market research, marketing strategies,
promotional campaign, and interviewing/hiring practices. Includes individual research and oral presentation of the
project with visuals. Students are encouraged to be a part of DECA (an organization that prepares emerging leaders
and entrepreneurs in marketing, finance, hospitality, and management) allowing them to gain authentic experiences
through competition and networking. Membership fees or fundraising may be required. May be offered for dual credit
or articulated credit to eligible students. Check with your building. Dual credit information can be found under
the Advanced Studies section.