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MARKETING 101

Grades: 10-12

Credit: 1 unit
PREREQUISITE:
None

Savvy consumers and businesspeople both benefit from a basic knowledge of marketing. Through hands-on
experiences, students will develop innovative marketing strategies in pricing, selling, promotion and advertising, product
development, and distribution. This class equips students with marketing skills to be prepared to enter any industry.
This course also provides a unique opportunity for you to work at the school store. Students are highly encouraged to
join the co-curricular organization DECA (an organization that prepares emerging leaders and entrepreneurs in
marketing, finance, hospitality, and management) to gain authentic experiences through leadership conferences,
competition. and networking. Membership fees or fundraising may be required for membership.