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SPORTS AND ENTERTAINMENT MARKETING

Grades: 11-12

Credit: 1 unit
PREREQUISITE:
Marketing 101 w/ a B average or higher and teacher approval

Build upon your marketing experience by applying concepts and components involved in marketing and operating
sports and entertainment events. Through project-based learning and hands-on experience, students are able to
explore the full marketing cycle in relation to sports and entertainment. Students are encouraged to be a part of
DECA (an organization that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and
management) allowing them to gain authentic experiences through competition and networking. Membership fees or
fundraising may be required. May be offered for dual credit or articulated credit to eligible students. Check with
your building. Dual credit information can be found under the Advanced Studies section.